Friday, September 08, 2006

 

HTML Basics for SEO

This is for newbies who are not familiar with HTML

If you are building a site using one of the WYSIWYG editors, you will need some basic skills to get rid of redundant code. I recommend you learn a bit of basic HTML. Tutorial can be found at http://www.w3schools.com/html/

SEO optimized code. Here is a good chart for beginners to keep in mind: http://html-codes.1keydata.com/html-seo.html

While the style of your page's HTML code does not impact your rankings the way text does, it does play a critical role.

  1. Make sure your HTML follows w3c standards. Search engines are built to parse standard HTML. If they see improperly formated code, they may not parse the page.
  2. Work to increase the text content to HTML tags ratio. Search engines will only read a certain amount of your page. If your pages are filled with excessive HTML code, they will not see all the text content. The key for minimizing HTML code is hand coding pages using expertly optimized HTML and CSS. Avoid WYSISYG web design software such as FrontPage, NetObjects Fusion, Microsoft Word, etc.
  3. Place important keyword content as close to the top of the page code as possible. Clever use of table structures or CSS positioning can achieve this goal.

As mentioned in point 2 or 3 - use CSS for positioning. Although CSS is a bit advanced - take on the task once your familiar with HTML. CSS tutorial is found at: http://www.w3schools.com/css/

Now a very simple question (probably ringing in your mind), why do we do all this?

Answer is quite simple, clean code allows proper crawling by the bots. If you have lot of unnecessary code, bots may leave the page considering bad code.

Dhaval Shrimankar is a software engineer by profession. He passionately devouts his time developing informative websites using latest Search Engine Optimization techniques. He also spends much of his time promoting mental math text books which helps enhance child's brain.

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